The more you know about your readers, the more effective your sales and marketing efforts will be.
So, it’s well worth the effort to find out:
who they are,
what books they buy,
and why they buy what they do.
And after the work we did in part one of this series, it may seem like the hard part is done.
In part 1, we tackled the first step in defining your target audience: identifying who it is you wish to reach or serve.
We did some research and asked a whole lot of questions – and I shared ways that you could find the answers to these questions – to create a detailed and specific persona of your ideal reader.
However, we’ve only just scratched the surface.
To recap, let’s have a quick look at the 4-parts of the system to define and attract your target audience:
Step 1: IDENTIFY, where we define exactly who it is that you are trying to reach.
Step 2: UNDERSTAND, where we dive deep into the needs, wants and desires of your ideal readers.
Step 3: DIFFERENTIATE, where we discover and develop what only you can offer.
Step 4: ENGAGE, where I’ll show you how to develop content that resonates with your ideal readers, building trust and community.
In this section, part 2, we will learn ways to develop a true understanding of the needs, wants and desires or your audience.
It’s not enough to just simply describe your readers: their age, gender, interests, lifestyle and so on.
You need to be able to empathize effectively with your audience – identify with the feelings, the thoughts or the attitudes of your readers.
This requires much deeper reader insight.
Let’s get started…
(To help you get the most from this video training, I’ve created another free worksheet, which you can access below the video.)
Bonus Download: Get your downloadable copy of the Audience “Deep Dive” Worksheet that provides additional resources and a summary of what we cover in the video.
Your head is probably spinning, but there are two more sections to go! 🙂
Let’s look at the key takeaways from this training…
Research will help you define and redefine your ideal reader over time. And you can never know too much about your audience.
It may seem like an overwhelming amount of work at first, but you’ll soon find that “listening” to your audience will become a habit. You’ll get better and better at noticing and acting on the small, but important things that really make an impact with your readers. And they’ll notice, too.
This section is tied to part 3 in the process, differentiate, where we’ll discuss how to separate yourself from the pack, so to speak. We’ll look at things like branding and positioning, and how to highlight and articulate the essence of what you have to bring to the table as a writer and an authorpreneur. Strong book sales are driven not only by emphasizing benefits, but by the benefits of the benefits your work brings to your audience. What feeling, experience or transformation will your writing bring to your reader? If you know the challenges that face them, or the desired end result that they are seeking, it’s much easier to offer them solutions.
I’m hoping this series gives you and other authors the tools and information you need to effectively and efficiently target your ideal audience – and make your book marketing and PR strategies that much easier.
Share your comments or questions below, and let me know how you are tackling the task of targeting your ideal readers.