Good old fashioned email. Definitely not the new kid on the block when it comes to communicating with your readership. Can it really compete with all the newfangled alternatives? Guest author, Jason Kong shares how email not only holds its own, but surpasses social media as a powerful communication channel.
Establishing your writer platform requires several important decisions. One of those is how you choose to keep in touch with those who care about your work.
Thanks to the explosion of social media, there’s no shortage of online options. Everyone has heard of Twitter, Facebook, and Google+. Pinterest is becoming more popular, and blogs remain so.
And then there’s email.
It’s a simple tool that hasn’t changed much since its inception. Still around, but hardly cutting edge. Is there a place for a technology that predates today’s social media?
The answer is yes, because an email list is one of the best ways to ensure your long-term success as an author. When powered by a service such as Aweber, email has some distinct and significant advantages over its social media counterparts.
Let’s take a closer look at some of the benefits. [Read more…]