Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)
Don’t Bamboozle, Cajole, Beg or Bombard Your Potential Readers
Getting the word out to potential readers about your work is a critical aspect to building your writer platform and establishing a successful writing career.
This is typically the role of marketing and promotion: get the right book in front of the right people, and magic happens.
Most writers haven’t got the foggiest idea how to market themselves or their work effectively, and are left scrambling to figure it out on their own.
The default ‘marketing methods’ that many adopt out of desperation are the loud, pushy hard-sell or outright shameless pleading.
The result? Definitely NOT magic.
But there is something that you can do right now that can jumpstart your marketing and give you an edge in all promotional aspects of your writing career: [Read more…]