Back with the second installment in this three part series on book launch pages, Ben De Rienzo and the Booklaunch.io team outline the key ingredients to make your book page sizzle!
Book launch pages are all the rage these days among authors, and for good reason—they capture reader attention and catapult book sales.
Jason SurfrApp launched his most recent book with a crazy-awesome book launch page. As of this writing, his book has a near perfect 5.0 star Amazon review average across almost 100 reviews. Wow!
All book launch pages have different creative angles, but all share a similar DNA. If you want to harness the power of a book launch page, then yours needs to have the following elements.
Add these to your page and your book will be positioned for success.
1. The Captivating Book Cover
If you don’t have a captivating book cover image, you need one. Once it’s created, you need to feature it at the very top of your book launch page. By doing so, you make a great first impression with your prospective reader. The captivating cover affirms that you are a professional author who has put quality time and care into creating your book. And it sets the tone for the rest of the book launch page.
2. The Irresistible Headline
Add an attention-grabbing headline somewhere near your featured cover image. Craft this headline to not only command attention but to also convey the value of your book. Impress the reader with what your book promises to do for them. That promise could be to solve some pressing problem. It could be to entertain them with an amazing story. It could be to challenge their thinking in a way that will stimulate personal or professional growth. [Read more…]