Branding plays a surprisingly important role in your author business.
Every time someone sees your name, lands on your website, reads your book or listens to you speak, you’re reinforcing what you want them to know about you and your work.
And whether you actively shape it or not, with every touchpoint or seemingly ‘insignificant’ interaction, your brand is being formed.
That’s why it’s critical to decide up front what story you want to tell.
In this 3-part Author Branding Series we’ll:
- Clarify what personal branding is, and why it’s essential to incorporate into your writing business if you want to stand out from the crowd.
- In this post (post #2), we’ll cover the most common mistakes writers make when building their author brand
. Andfinally, in post three, we’ll focus on brand strategy and how you will connect your work and writing to the people who will be most inclined to read and appreciate it.