When defining your target audience, the first question you need to ask yourself is this:
“Who do you want sitting in the seats?”
Who do you want reading your work, sharing your ideas and contributing to your community?
The audience you develop should be exclusive – it should be made up of only those individuals whose desires, values and interests align with the creative work that you offer.
And since these are the people you will be spending a majority of your professional time with (through your blog, social media, email, conferences, speaking engagements and so on), it’s prudent to carefully choose those people who will not only be the most supportive, but motivate and inspire you to grow as a writer.
Actively test, target, and refine the way you reach the people you want to reach.
But there is more to defining your target audience than simply picking the people you’d like to spend time with.
An empirical understanding of your ideal readership usually beats gut instinct, so you need to move past your own assumptions about who your “right” audience may be, and develop a refined and targeted demographic.
By drafting a detailed ideal reader persona, you establish a framework and a way to focus your efforts for reaching and connecting with your “people” – those who’ll benefit most from your work.
Knowing exactly who it is that you are trying to reach is a critical first step to not only what you create, but eventually how you choose to share it.
The 4-Part System to Define and Attract your Target Audience
Because defining and attracting your ideal audience is such a pivotal aspect of content creation, platform building and even book marketing and promotion, I’ve developed a 4-part plan of action to guide you through the slippery bits.
Below is the first video in a 4-part series that will walk you through each section of the process.
I’ve also included a downloadable worksheet that includes additional links and resources to help you organize your research and the notes you gather as you work to identify your audience.
Bonus Download: Get your downloadable copy of the Ideal Reader Persona Worksheet to help you work through the process of identifying your ideal reader.
Identifying your target market is the hard part.
But once you know who you want and need to be connecting with, it is much easier to figure out which media you can use to reach them and what marketing messages will resonate.
Let me know your thoughts or struggles in the comments below, and what steps you plan to take to identify your target audience.