Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)
Simple Book Marketing Tips for the Holidays
Regardless of whether we are feeling merry and bright, jolly or joyous, the holiday season is swiftly approaching.
And with it’s advance comes the warm and fuzzy, guerrilla marketing tactics we’ve grown accustomed to associating with ‘holiday spirit’.
Promotional efforts get hardcore this time of year, with every business from Amazon to Zappos vying for gift buyers’ attention.
So if you haven’t felt ‘dirty’ enough hocking your book on your shiny new website or on 20+ social media platforms, it’s time to get really indecent!
I mean, how else are you going to get noticed in all the clamouring and arm waving if you don’t go all ‘Black Friday’ on your holiday book marketing efforts?
Right? 😉 [Read more…]