What exactly is an author brand?
You’re a writer, not a company or a product.
Do you really need a brand?
An effective author brand can give you a major edge in successfully marketing your new self-published novel, increasing your client base for your freelance writing business or landing that book deal for your non-fiction work.
Many authors mistakenly assume that building their personal brand either comes naturally (my fans will know me through my work), or that it is unnecessary. Both assumptions are false. “Branding requires effort and attention, especially if it’s authentic.” (click to tweet)
But what exactly does “branding” mean?