Want to start marketing your book in less than 10 minutes? I’ve asked Ben De Rienzo, co-founder and designer at Booklaunch.io, to share his expert tips and insights on how writers can use this one simple tool to build buzz and drive their book sales–and it can be set up in minutes. Want to know what it is? Keep reading!
You’ve worked hard for months—even years—on a fantastic book to share with the world.
Tons of time, energy, affection, and other bits of yourself are invested in this wonderful creation, and now is the time to put it out into the world.
The moment tingles with excitement, anxiety, and more than a few doubts. But you’re resolved to go through with it—to launch your book! Which begs the question:
How do you position your book launch to be as successful as possible?
This question is a recent obsession among authors.
From bestselling authors like Tim Ferriss to upstart authors like Pat Flynn, more and more professional authors are treating their book launches as big, celebratory events.
The logic is simple: attract as much word-of-mouth buzz to your book launch as possible to spark momentum. A groundswell of initial momentum drives a flood of initial sales. This flood begets more buzz and more sales. It’s a virtuous cycle.
But to walk in the footsteps of these successful authors, you’ll need one key asset: a professional book landing page.
The best landing pages feature attractive book covers, engaging book trailer videos, personal info about the authors, positive blurbs from other readers and authority figures, and more.
The combination of all these elements magnifies the value and intrigue of your book. Consequently, buying your book becomes a no-brainer!
“But, I already promote my book on my author website. Isn’t that enough?”
Creating a sidebar announcement for your newest book, or crafting an internal book page on your site (featuring each title’s cover, a short description and a buy button) are both effective in generating interest around your newest release.
But an external book landing page has at least three significant advantages over an internal book page or sidebar announcement:
Professional authors use book landing pages to concentrate focus and energy—which cultivates action. This focused target is the difference between reserving just a sidebar placement for a new book or a book page filed somewhere on your current site. A new project announcement will naturally compete with other titles and author events in the same vicinity.
Choosing a dedicated site that devotes nearly 100% of its surface area to one book gives your launch the attention it deserves and simplifies the call to action for readers: buy this book, now.
2. SEO Ranking
An additional benefit to having an external book landing page? SEO! You will add another hub of activity with relevant, external links to your author site/blog. Many top search engine optimizers agree that “getting external links is the single most important objective for attaining high rankings“.
3. Easy Social Sharing
Similar to the first point on focus, an external landing page makes it really easy for a reader to share your book on social media, or for you to share the link during interviews or podcasts. A new url like “booktitledotcom” can roll off the tongue better than the lengthier, commonly-used “authornamedotcom/books/booktitle”. Additionally, social followers are directed straight to the concentrated book information and purchase buttons, instead of an author page with multiple titles.
Since the goal of a book launch is to sell as many copies of the new book as possible, getting people to the relevant information without distraction is critical.
So, what are great options for creating a book landing page?
Thankfully, there are alternatives for creating book landing pages, and you might consider these based on budget, your technical skill level and the time you have before you launch. There are pros and cons for each option.
Option 1: Hire a professional
Hiring a professional web developer makes sense if you have ample time and are willing to allocate a larger budget.
This is the most expensive option, but gives you the ultimate in customization and ability to create a unique experience for your readers. Most designers don’t appreciate rush jobs, so they’ll likely charge extra for quick turnarounds.
Tip: Using a designer that has worked with authors before and understands your needs will help cut the development time.
Option 2: Do it yourself with WordPress
Purchasing a pre-built WordPress (or similar platform) theme and DIY-ing is less expensive and quicker to launch than hiring a designer, but non-tech savvy folks can easily spend days or weeks customizing their page.
Most writers don’t realize how complicated WordPress can be—seemingly easy tasks like incorporating a spam filter or adding an additional vendor purchase link button can tie you up for half a day or more. And your pages won’t be as unique unless you really know what you’re doing.
If you’re looking for a solution that involves zero coding proficiency, a quick creation process, and is extremely light on the pocketbook, you should check out Booklaunch.io.
This page building tool is actually free to launch unlimited book pages, and has content sections that you can use for book info, video trailer, purchase links, endorsements, author info and social sharing. Setup is quick, and it is very easy to customize fonts and colors, or re-order the different sections of the page.
Authors that want to boost the effectiveness of their pages can upgrade to a premium tier, which offers custom domain naming, email capture, detailed analytics and removal of a branded footer.
At this point in your journey, you need an ally to help you get your book out into the world.
You want to make a big impact from day one.
A book landing page can help you accomplish that.
Next week in part 2 of this three-part series, we’ll walk you through the nine critical elements every book launch page needs to perform well.
Any questions or comments? Please share them below.