Back with the second installment in this three part series on book launch pages, Ben De Rienzo and the Booklaunch.io team outline the key ingredients to make your book page sizzle!
Book launch pages are all the rage these days among authors, and for good reason—they capture reader attention and catapult book sales.
Jason SurfrApp launched his most recent book with a crazy-awesome book launch page. As of this writing, his book has a near perfect 5.0 star Amazon review average across almost 100 reviews. Wow!
All book launch pages have different creative angles, but all share a similar DNA. If you want to harness the power of a book launch page, then yours needs to have the following elements.
Add these to your page and your book will be positioned for success.
1. The Captivating Book Cover
If you don’t have a captivating book cover image, you need one. Once it’s created, you need to feature it at the very top of your book launch page. By doing so, you make a great first impression with your prospective reader. The captivating cover affirms that you are a professional author who has put quality time and care into creating your book. And it sets the tone for the rest of the book launch page.
2. The Irresistible Headline
Add an attention-grabbing headline somewhere near your featured cover image. Craft this headline to not only command attention but to also convey the value of your book. Impress the reader with what your book promises to do for them. That promise could be to solve some pressing problem. It could be to entertain them with an amazing story. It could be to challenge their thinking in a way that will stimulate personal or professional growth.
3. The Immediate Call-to-Action
Some readers won’t require much convincing to purchase your book. Your captivating book cover image and irresistible headline may be enough. Make the purchase decision easy-peasy for these fabulous individuals by including a buy now button “above the fold.” If you don’t, you risk losing their interest (and their purchase decision) the longer they must scroll down your book launch page to find the purchase button(s).
4. The Book Trailer Video
Book trailer videos are becoming more common throughout the publishing industry. High-profile authors like Ryan Holiday, Arianna Huffington, and Seth Godin use book trailer videos to add further intrigue about their books, which elevates the urge to purchase their books. You don’t need to create a book trailer video yourself, but if you do you’d be silly not to include it on your book launch page. And for big league authors, a book trailer video is a near must-have these days.
5. The Self-Identifiable Bio
If you want your casual readers to become true fans, then you must get personal. Sharing a personal bio statement is a great place to start. By offering some details into your life and career that are human and relatable, you increase the odds that your readers will see themselves in you and your work. You don’t have to get too intimate, but some selective insights that are a bit vulnerable and showcase your originality can go a long way to winning the hearts and minds of your fans.
6. The Sneak Peek
Everyone enjoys a free taste-test. Readers enjoy a free preview too. Smart authors capitalize on this shopping habit by offering some kind of sneak peak into their books. Some offer a free chapter of their book either directly on their book launch page or via an email subscription. Others simply describe the benefits of the book in detail—sharing what the reader will learn and how that information will change their lives. It’s worth noting that your sneak peak should be more than just a book trailer video. The book trailer video should be the cherry on top; the sneak peak is the ice cream sundae with caramel sauce!
7. Validating Endorsements
Book blurbs are as old as books themselves. They remain in vogue because they are so effective. Readers enjoy knowing that other people like them have read and appreciated your book. Such “social acceptance” neutralizes concerns that your book won’t appeal to them. Tap into your beta readers to collect such endorsements before you publish your book launch page. This approach is a surefire way to cultivate the kinds of endorsements that are authentic and specific to the aspects of your book that you want to highlight.
8. The Opportunity to Share
If you’re a fan of reading books as much as writing them, then you know that books are one of the most talked about products of all time. The human instinct to share book recommendations is legendary. The Internet only makes sharing such book recommendations easier. Tap into this natural human behavior by allowing readers who visit your book launch page to share it on social media. If they truly like what your book stands for and promises to provide, make it easy for them to share the word.
9. The Opportunity to Get More
If you win over the visitors to your book launch page, they likely want more from you. “More” can take on a variety of forms. Exclusive content from you is one of the most common interests. Thus, many authors offer exclusive content to their readers who subscribe to a special email list. Perhaps those readers get an extra bonus chapter of your book, unpublished research notes or backstories, an invitation to a private book launch party, or the chance to win a bundle of book-related bonuses. A good book represents a gateway into a larger experience. Don’t keep the door shut on this gateway; provide a way for your true fans to walk through and get more.
What are you going to do with this book launch knowledge?
You could spend countless hours building your own book launch page on a highly-technical platform like WordPress. You could spend countless dollars on a creative professional to design, build, and implement a book launch page for you. Or you could spend less than 10 minutes and less than $10 dollars customizing a beautiful Booklaunch.io book launch page.
Whichever path you pursue, don’t forget to incorporate these 9 must-haves. Authors are using these elements all the time for their book launch pages for a universal reason: They help authors sell more books.
Now you have the knowledge to craft a crazy-awesome book launch page – are you ready to take action?
In the first post of this three-part series, we revealed a key component to launching your book with a bang. In this, the second post in the series, we uncovered the must-dos to make your book launch page a success.
In the third and final post, we’ll tackle how you can keep the momentum rolling post-launch – to fuel future book sales and your author career.
Let’s hear what you think in the comments below.
If you’re struggling to build your platform AND still find time to write (without pulling your hair out), I want to introduce you to my secret weapon:
Believe, Plan, Act: A Platform + Productivity Planner for Writers
Everything you need to discover, plan and execute your writing and business goals – so you can finally remove the word “aspiring” from all your profiles…
This complete author business planning system is designed to specifically address the needs of writers working to build their platforms and author businesses – everything from tracking daily word counts and book sales, to strategic marketing, launch planning, and developing your author brand.