Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)
Run Your Own Race
Have you found yourself stalled out of any forward movement, your inspiration and motivation for a project completely squelched, just because you happened to stumble across ‘better’?
A manuscript with a better plot, an article with a better angle, a book with a better cover, a colleague with a better network, a website with a better design, a marketer with a better strategy, an author with a better platform (a mother with better instincts, ugh! I hate that one).
At first, you’re inspired by the possibility, and if ‘they’ can do it, so can you, right?
Except, they’re just so much better, and you begin to realize how much time and effort -and fairy dust- it’s actually going to take to move you from here to there.
And then in your low-self-esteem-weakened state, you also realize that these people are, in fact, exceptional and realistically there is no way for you to compete with these gifted, intellectual giants. In your mind they have now moved from merely better, to unattainable.
So you stop.
And the world misses out on what you can bring to the table.
Don’t let yourself be ambushed by this sneaky comparison booby trap!
“Don’t compare your blooper reel with other people’s highlight reel”.
~ Dana DiTomaso
Do take the opportunity to learn from other’s who are finding success along the path you wish to take, but avoid comparisons where you can only catch a glimpse of what is really going on behind the curtain.
The Science of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else from Jonathan Gottschall at FastCoCreate.com
This is part one of a three-part series, where author Jonathan Gottschall discusses the science of storytelling – how stories grab our attention, hold our interest and “shape our thinking”.
The Strategy for Storytelling in Business That Will Spark Massive Engagement from Murray Gray at Firepole Marketing
Want to find out Murray’s secret to finding true engagement with your fans and even sparking them to “create a movement around you and your message?” Check out the post; it’s easier than you might think.
Why You Should Do It for the Money (and Stop Feeling Guilty About It) from Michael Hyatt at MichaelHyatt.com
Find out why Michael insists that going from ‘amateur to pro’ should not leave you riddled with guilt.
5 Tips to Improve Your Amazon Author Page from Savvy Book Writers
Some useful tips and advice on how to improve your appearance (and book sales) on Amazon.
Watch Me Write a Headline That Goes Viral from Carol Tice at Make a Living Writing
Want a behind-the-scenes peek at how a top blogger crafts a headline that knock it out of the park? Check out Carol’s post for her process.
The Power of Mystery from Demian Farnworth at CopyBlogger
Want to be more mysterious? Learn how to control what you reveal with these tips from Demian.
Artist and entrepreneur, Marc Ecko, shares his insights about what it takes to build a successful career as a creative in today’s world.
101 Ways to Make Money on Facebook from Kristi Hines at Monetize Pros
Another whopper from Kristi, with 101 ways you can make some extra cash with Facebook, including tips and links for book promotion.
Which Writers’ Conferences Are the Best to Attend? from Chuck Sambuchino at The Write Life
Chuck looks at the types of events, the cost, and the value writers will (potentially) receive from the experience, when choosing conferences to attend.
Maximizing StumbleUpon for Your Content Sharing Strategy from Peg Fitzpatrick at PegFitzpatrick.com
Are you using StumbleUpon to get the most out of your content sharing strategy? If you are interested in learning how, check out Peg’s informative post.
Rafflecopter: An Easy Tool for Author Giveaways and Launch Parties from Kate Tilton at BiblioCrunch
Kate walks us through the set up of a free Rafflecopter account as well as outlines the finer points of creating your giveaway. Super useful!
5 Mistakes Authors Make When Approaching Book Bloggers from Anne Chaconas at Molly Greene: Writer
Great tips from Anne to help us start off on the right foot -as well as develop mutually beneficial relationships- with book bloggers.
92 Social Media Hashtags for Book Authors from John Kremer at Book Marketing Bestsellers
Looking for a list of hashtags that are writer friendly, as well as how they are used on various social media networks like Twitter, Facebook, Google+, Instagram, and Pinterest? Look no further!
Why Every Author Needs a Google+ Account from Chris Robley at BookBabyBlog
Chris summarizes a recent article by Hypebot, explaining three reasons why authors should be using Google+.
How to Avoid the Self-Published Look – Part 1 from Pauls Krapf at Marketing Tips for Authors
A three post series on how to avoid the mistakes and ‘look’ of an amateur when self-publishing your work.
The Permission to Be Yourself from Jeff Goins at Goins, Writer
I so agree with this sentiment! Stop waiting to be picked; give yourself permission to do what you need to do, and be who you want to be.
The Surefire Way To Attract New Readers With Every Blog Post You Write from Peter Sandeen at Write To Done
In this article, Peter urges us to consider writing a guest post (rather than posting to our own blog) to help grow our blog’s readership.
Who Else Wants to Be Prolific from Carlos Cooper at The Write Practice
Aside from drawing me in with the PERFECT post image (seriously, check it out), this article also directs us to establishing a ‘prolific’ habit by jumping in with both feet.
The ABC’s of Self-Publishing from Mark Evans at Catherine, Caffeinated
Everything from planting the seeds to tackling tax issues, Mark gives us a quick run-down of the self-pub process.
Just For Fun
With National Novel Writing Month right around the corner, I thought I’d add a few inspirational and educational NanNoWriMo posts for those of you with the gumption to participate this year:
- 25 Things You Should Know About NaNoWriMo from Chuck Wendig of TerribleMinds [language warning]
- NaNoWriMo Success Tips (Any to Add?) from Lindsay Buroker at LindsayBuroker.com
- NaNoWriMo Tips For Success from Rob Diaz at Today’s Author
- How to Participate in NaNoWriMo on WikiHow.com
- Scrivener NaNoWriMo 2013 Special Trial Edition – discount for NaNoWri-mians!
- NaNoWriMo’s Young Writer’s Program – I’m trying to get my older boys interested in this…
Run your own race and stay focused on what will build your career as a writer. And if compare you must, at least try to make it apples to apples! 😉
Share your comments and thoughts below, and if you’re participating in NaNoWriMo this year, let me know that too!
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Top photo by taliesin