Everywhere you turn these days, you hear the word.
It’s a must have, a deal breaker.
And you’re told that if you expect any success at all as a writer, you should have started building yours three years ago.
You hope for an out, but it appears that nobody can escape its reach.
Whether an Indie or traditional author, a writer of fiction or nonfiction, published or still grinding through your debut novel the robustness of your platform is continually questioned.
So you’ve tried.
You’ve tinkered with a free blog, only to have it succumb to a quiet and anonymous death.
You’ve dipped your toe into the social media whirlpool and found yourself repeatedly dragged under.
Oh, and don’t forget that you also have to write a book worth reading. Even the sturdiest of platforms won’t support a book that’s garbage. [Read more…]