In Parts 1 and 2 of our series, we talked about how to target your ideal audience and how to connect with the people who want to read your work.
Now comes the part you’ve probably been waiting for—how to get that audience to actually buy your book.
For many folks, this is all they think about when they think “marketing”—how to get someone to pay you money for the thing you do or the product you have.
But this is Part 3 for a reason.
It’s actually the least important bit.
You see, if you’ve done things right in Parts 1 and 2, identifying and connecting with potential fans and followers, you’re already well on your way to having a paying customer base.
Remember what we said in Part 2 about continually providing value to your audience? (No? Go read that post again. I’ll wait.)
Yeah. That. That is the key to generating sales and making an income as an author—or as any sort of creative professional or entrepreneur.
Identify your audience. Provide them with real, legitimate value.
The rest will come.
How? Glad you asked! Let’s take a look. [Read more…]