Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that it’s not all work and no play!)
Crafting the Perfect Elevator Pitch
“So, what’s your book about?”
Distilling the essence of your book, your author brand, or even your freelance services down into just a few sentences has mentally defeated many a writer.
But, it’s inevitable–and desirable–that people will want to know (briefly) what your work is about, and why they should care.
To help you overcome the stuttering, rambling, discombobulated answer you may be currently giving to the above question, here are a few pointers for creating an elevator pitch that stands out:
Tip #1 Be Succinct
The beauty of having to create a brief, but compelling, elevator pitch is that it requires you to dig deep for the true essence of your book, your brand or your service. In order to concisely share it, you’ll first need to know it yourself. Think sentences, not paragraphs, and keep fine-tuning until you’re certain you’ve captured the heart of your work. [Read more…]