And with it, so too are the opportunities for authors to expand their reach and increase their book promotion and brand awareness.
Now the third largest social network, Pinterest acts as a virtual pin board that helps you organize and share things you find on the web. As you surf, you can pin images from other sites onto Pinterest where others can re-pin those same images.
People head to Pinterest to find solutions, get ideas and to be inspired. Plus pinners are buyers.
So how do we encourage them to be book buyers–your book buyers?
Well, like with all social media, it’s important to avoid the incessant self-promotion. Pinterest is a quieter platform where you express yourself primarily through images. No witty banter required.
Plus, over 80% of pins are re-pins, which means if you are in that 20% of pinners that are sharing original content, you can add real value. If you provide remarkable content, your fellow pinners will happily circulate it for you.
What’s important on Pinterest is to market indirectly by building trust, loyalty and engagement. You want to give people a reason to click through to your site for more.
“Pinterest drives more referral traffic to websites than Google+, LinkedIn and YouTube combined.”
Your goal should be to teach, entertain and inspire your audience on Pinterest. In return, Pinterest will grant you the ability to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales. [Read more…]