When defining your target audience, the first question you need to ask yourself is this:
“Who do you want sitting in the seats?”
Who do you want reading your work, sharing your ideas and contributing to your community?
The audience you develop should be exclusive – it should be made up of only those individuals whose desires, values and interests align with the creative work that you offer.
And since these are the people you will be spending a majority of your professional time with (through your blog, social media, email, conferences, speaking engagements and so on), it’s prudent to carefully choose those people who will not only be the most supportive, but motivate and inspire you to grow as a writer.
Actively test, target, and refine the way you reach the people you want to reach.
But there is more to defining your target audience than simply picking the people you’d like to spend time with.
An empirical understanding of your ideal readership usually beats gut instinct, so you need to move past your own assumptions about who your “right” audience may be, and develop a refined and targeted demographic. [Read more…]