Has hammering out your author platform – or building a little marketing buzz for your book – got you frazzled?
For the ease with which many marketing and book publishing experts throw the concept of “platform” around, you’d think it would be a little easier to execute…
But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influencers) struggle with what it actually takes to build a strong and successful author platform.
Your Biggest Platform Challenges…
In order to uncover the disconnect between what’s required to build a significant platform, and the rather dismal results that many authors are experiencing from their efforts, more information is necessary.
So to discover where authors are sliding off track when it comes to building a robust community around their creative work, I did a little “re-con”.
I asked authors one question:
What’s your #1 single biggest book marketing or platform building challenge right now?
The responses I received were highly informative, and in some cases, not at all what I expected (tech issues, for example, were not nearly as high on the list as I would have guessed). And although there were a few outliers, the majority of the hundreds of responses I received (yes, hundreds!), could be conveniently sorted into 5 core challenges.
In the video training below, I share the 5 biggest obstacles writers are facing, as well as outline actionable steps that you can start implementing immediately to make a real difference in your platform building and book marketing efforts.
BONUS DOWNLOAD: To understand why you’re struggling with your platform (and how to fix it) download my free 20+ page guide: Your Biggest Book Marketing or Platform Building Roadblocks – and How to Overcome Them.
Growing a robust platform of engaged and enduring fans will take time and commitment, but the rewards can be significant.
Imagine having a raving community that will support your creativity, energize and focus your passions and ultimately allow you to make a living from your writing.
With the info outlined above, you now know what it takes to begin gathering and attracting the close-knit group of people that will help you gain momentum and – in time – transform your writing career.
How would you answer the question I posed to my community? Are you experiencing similar challenges, or something completely different?
What strategies and insights from the video training will you implement this week to power through the obstacles that are holding you back?