This post is part of a weekly series on YWP, aptly titled The Writers Weekly Wrap-Up.
Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building your platform.
The featured articles cover topics on book marketing and promotion, blogging, social media and self-publishing. (I may even throw in a few inspirational and fun posts, just so that its not all work and no play!)
Give More Than You Get
Some authors equate book marketing with dodgy used car sales techniques and not only refuse to take part, but feel dirty just thinking about it.
Others wholly embrace aggressive, guerrilla-style marketing, and feel that the more noise and blinking neon signs the better.
Still others recognize that there may be a third option, but are overwhelmed at the time, effort and attention that may be required to build a quality ‘platform’ while trying to squeeze precious writing time into an already packed schedule.
So here’s what you need to do:
- Don’t fear marketing; if it feels bad, you’re not doing it right.
- Pull, don’t push. Draw people to you; don’t pop out of the bushes and hit them over the head with a club (a.k.a your book).
- Stay calm and ease into it. Building your writing career isn’t a get-rich-quick scheme, so expect to put in a lot of work before you reap the benefits.
The best tip is to spend your time giving, long before you begin to ask for something in return. Give more than you get, add unmistakeable value and develop relationships that are as advantageous to the other person as they are to you.
Marketing is really just creating an environment that makes you, and what you have to offer, irresistible to those who won’t resist. [Read more…]